Posts in Category: Services

Search Engine Marketing

We drive customer acquisition and business growth with effective paid search campaigns.

Search Marketing Campaigns that Drive Results

Nearly 90% of all web traffic starts with a search engine, which is why PPC (pay-per-click) advertising is critical in today’s crowded online marketplace. With today’s connected consumer, you’re either there and leading the conversation in your category or you’re being left behind.

We launch highly effective paid search campaigns that create broad awareness within your targeted audience and convert searchers into customers. Using advanced technology, analytics, consumer targeting, and persistent iteration, we make every PPC dollar go farther, helping brands win in the new connected era of marketing.


Audience & Personas

Customer definition and insights that make your business smarter in the digital age.

Defining Your Audience

As customer engagement moves digital, we now have more data and tools than ever to understand your brand’s audience.

We work with our clients to gain customer insights and develop audience segmentation strategies. We use these insights and leverage technology to deliver more personalized 1:1 digital experiences and marketing.

Our strategic work in defining your audience and personas helps inform marketing strategy, sales, and product development – making you a smarter business in the digital age.

Competitive Analysis

We partner with our clients to develop competitive insights and create a winning strategy.

Stand Out from the Crowd

Achieving success means standing out in a crowded marketplace. At Cuker, we help clients understand the competitive landscape to inform strategies, brand positioning, and marketing tactics.

We perform extensive industry surveys and provide both short-term and long-term recommendations for meeting core objectives and securing top market positioning. We determine specific areas of future growth and expansion so that our clients stay one step ahead of their competitors.

Planning, Forecasting, & Benchmarking

Optimize your marketing strategy and have more insight into your campaign results.

Effective Marketing Starts with Effective Planning

Results come from diligent follow through and management, constantly optimizing campaigns to maximize ROI.

Our experienced strategists work with you to define business goals and create a plan for success. We also create benchmarking tools to measure progress and results, empowering the client and agency team with insights for what’s working and what needs to be improved. Through constant data analysis and iteration, we optimize campaigns to maximize performance.


Omni-Channel Audits

Create a unified, cross-channel path to purchase for your customers.

Unify Your Customer Journey

Today’s customer journey crosses a variety of touchpoints both online and off, from brick and mortar retail locations to a variety of digital experiences including websites, apps and social media.

Successful brands create a unified, on-brand, and effective experience across multiple devices and channels – optimizing accessibility, visibility, and user experience at every step.

Our omni-channel audits analyze every part of the digital buying cycle to ensure an optimized user journey, from discovery to research to checkout, as well as post-purchase touchpoints such as returns and remarketing.

Winning Strategies for the Digital Age

Digital has changed everything. The way we communicate, shop, and buy goods and services. We partner with businesses to re-envision their strategy and maximize digital opportunities.

We combine innovative technologies with proven digital business expertise to develop strategies that generate profits and increase efficiencies. We analyze market positioning, competition, customer profiles, emerging markets, operational logistics, customer data, and digital commerce channels to identify opportunities to grow your business.

Whether you are looking to elevate your digital commerce experience or simply beat competition through digital channels, we can be your strategic partner that will help you leverage the transformative power of digital and create a winning strategy in the digital age.